System Specifications

Our Penny Auction Script System Specifications

Our Penny Auction Script has more features and functions than any of the existing similar script in the market. Furthermore, it is the only script that guarantees it works. Designed and developed by a leading U.S. software firm with a rating of a A+ by the Better Business Bureau, the following are features and function included in our Penny Auction Script. Please note that depending on your customization, your system may have more or less than what is listed here. See our Plug-in Module for more.

Design Versatility & Customizations - Penny Auction Script

Design Versatility & Customizations

Our Penny Auction Script comes along with pre-built templates that you can utilize. However, we are also highly specialized in design unique themes to fit your business needs. You can also easily integrate your own design if desired. We have many professionally designed templates that you can choose from. Easy System Management - Penny Auction Script

Easy System Management

You do not have to know a thing about web design or possess any computer technical skill in order to run, manage and update your own penny auction website. If you would like to try it out, contact us for a test drive today! Easy dashboard for site administrator.
Ease of Use for your customers - Penny Auction Script

Ease of Use for your customers

Sign-Up – new customer sign-up is streamlined and the entire process can be less than a couple of minutes. Payment – offer your customers more than one way of paying for the bid package(s). Interactive – smart auto messaging is built in to keep your customers fully informed. Your Penny Auction Script is built with an easy dashboard for your customers. System Security & Stability - Penny Auction Script

System Security & Stability

Your Penny Auction Script is designed and developed with security and stability in mind. At the heart of the penny auction is the timer that connects users’ activities with the server and all the cron jobs that your server has to process must be stabilized and synchronized. Depending on the traffic your site generates, we will work with you to recommend the appropriate web hosting options.
Multi Levels Admin - Penny Auction Script

Multi Levels Admin

Not only are you a super admin, but you have the option to create more additional admin users and also the ability to set the level of access according to his or her responsibility. For an example, admin 1 can only create but can’t delete but admin 2 can create, delete and run auction report. Coupons &Special Sales Tools - Penny Auction Script

Coupons &Special Sales Tools

This feature allows you to promote your business and entice your potential customers to sign up for special deals or promotional coupons. Creating a coupon and applying it to your auction is as easy as A-B-C. You can create many types of coupons – coupon for cash discount, coupon for free shipping and coupon for free bids. See Penny Auction Script Specification for more details.
Sales & Members Reports - Penny Auction Script

Sales & Members Reports

Your penny auction software is equipped with easy-to-use sales report tools that you can use to generate critical sales reports such as auctions sold, bids sold, net profit or lost, et,. Auction Clone Option - Penny Auction Script

Auction Clone Option

Clone Option gives the website administrator the ability to quickly duplicate an auction based on an existing one with unique auction ID, he or she can also update any field if needed.
Hot List Auction - Penny Auction Script

Hot List Auction

Hot List allows your customers to create and easily manage his or her “hot” items without having to deal with all the items that are not of your customers’ interest. Adding on or removing an item to a Hot List or Watch List just one click of the mouse. Watch List Auction - Penny Auction Script

Watch List Auction

Watch List allows your customers to pick and choose which item to watch for and receive real-time status of those items. Talking about giving customer powerful tools and the convenience to do business with you!
Shipping Tracking Module - Penny Auction Script

Shipping Tracking Module

For your customers, the system is smart enough to change from Bid It to Pay for It and from Pay for It to Track It depending on the actions that your customers have taken. Once the item is paid for by your customer, you can insert the tracking number so that your customer can easily track the order. Auto Bid Option - Penny Auction Script

Auto Bid Option

Auto Bid is like auto pilot for your auction activities. It allows your customers to set up the amount ($) and the number of bids he or she is willing to pay for the selected item and when the time comes for auctioning, it automatically bids for your customer without him or her being there.
Promotional Display Banner - Penny Auction Script

Promotional Display Banner

Have an item that needs to be sold quick? What about a special promotion or a discount offer to entice your customer to sign up? Putting up such a banner on your site is as easy as pie — No special software programmer or designer needed! All the tools you need are built in your Penny Auction Script. Multi-language Option - Penny Auction Script



We currently have English, French, Chinese and Spanish. We are adding more popular languages to our library. These languages are professionally translated not using software to generate translation that sound foolish to the native reader. The default language is English. Each additional language can be plugged in per your request. See custom modules.
Block an IP Address - Penny Auction Script

Block an IP Address

This feature gives you complete control of whom you do not want to be able to access to your website. Unfortunately, there will be time that you need this feature. When you need it; it’s there for you. Buy It Now Option - Penny Auction Script

Buy It Now Option

Buy it now option offers your customers the option to buy the product at the discounted price after the auction is ended. This gives you another way to make money and assure your customers that the money they spent on the bid is not lost. Our buy it now option is one of kind.
Search Engine Friendly (SEO) URLs - Penny Auction Script

Search Engine Friendly (SEO) URLs

Your penny auction website is built with friendly search engines and as an admin, you can optimize your site with your own keywords, meta tag and description. Friend Referral - Penny Auction Script

Friend Referral

Allowing your customers to send referrals to their friends to receive free bids to generate more traffic and business for your website.
Reports - Penny Auction Script


As a system admin, you can run many reports including Auction Sold, Buy Auction, Bid Used, Open Auction, Closed Auction, and Suspended Auction report and much, much more. Data Export - Penny Auction Script

Data Export

Not only you can run many business and activity reports but you can also do data export to excel or csv file for easily mailing and marketing purposes.
User Profiles Management - Penny Auction Script

User Profiles Management

The ability to run user reports and view your customer’s bidding and purchasing activities is just within a few clicks of the mouse. Reserved Auction - Penny Auction Script

Reserved Auction

Create an auction and then reserve it for only a certain class member. This encourages your customers to earn their ranking so that they can bid on more expensive items.

Additional features & functions that our PAS includes:

Beginner Auctions - Penny Auction Script

Beginner Auctions

How about allowing your new customers to practice and understand how the penny auction works by allowing them to bid without spending any bid on the designated auction? This feature can be a very inviting feature for your new customers. Coupons & Special Sales Tools - Penny Auction Script


Creating promotional coupons for your customers to drive more business is just as easy as 1-2-3. You can specify a percentage discount or a fixed amount of dollar as well as when it can be used and when it is expired.
Dashboard - Penny Auction Script


A quick dashboard to show your most important information when you first logged-in such as the current number of bidders online, the number of bids sold for today, the estimated profit and much, much more. News Section - Penny Auction Script

News Section

Populate your site with the latest news. These news can be controlled and managed at ease in your backend CMS.
Analytics and Statistics - Penny Auction Script

Analytics and Statistics:Multi-Level Auctions

Google Analytics and other Cost-Profit report are integrated into your dashboard. These reports are crucial to your marketing strategy and implementation.Our Penny Auction Script doesn’t just provide you type of auction but four levels of auctions – Regular, Gold, Silver and Platinum. Each level can be defined by you in term of requirements or conditions to be a member of such auction. You may not want someone who just signed up for a few free bids and ended up winning the most expensive item in the house. Reserving those expensive items for only a certain class of customers is what you may needed. Advertising & Banners - Penny Auction Script

Advertising & Banners

The best real-estate of your website is the multi-dynamic banner area. You can use this as a place to display your most important product or auction as well as using it as a paid bill board for others.
Winning Limit - Penny Auction Script

Winning Limit

Winning limit is a function available to the System Administrator to set the condition of how many auctions a person can win per day or per month and the duration as to when the person can bid again. Once the limit is reached, the account is locked out until the next day or next number of days. An automated email will be sent the customer by the system to inform of such restriction. This is a good tool to use on expensive item(s) and it’s a way of ensuring the fairness for customers.  If your budget is tight and you are just starting out your penny auction website, then this module can be added later on. Minimum Price - Penny Auction Script

Minimum Price

Minimum price is a function available to the System Administrator to set the condition of the minimum price of a bid. This must be reached before it can be won by a bidder regardless of the preset timer that may have been expired. If this is the case, (the minimum price HAS NOT reached the thresh hold and the preset duration has expired), the system will automatically increase the time by using Extension Time or Recurring Time. If no one bid on the Extended Time, then the auction will closed and it declared NO WINNER and all bids placed by your customer(s) will be refunded. The refund ratio is controlled by you as the site admin. If it has reached the “minimum price”, this condition is voided and the last per bid is the winner. This is the best tool to use to prevent potential big lost on expensive item for site owner and it also makes it fair for bidder(s) who participated in the auction.
Golden Time - Penny Auction Script

Expedite Timer

Expedite Timer is a function available to the System Administrator to set the condition of which allows and encourages customers to bid early and to not have to wait for the last minute to bid in order to win. Meaning, as long as it reaches the minimum price or the thresh hold price set by the Admin, the auction will be kicked into Expedite Timer and the last bidder will win regardless of how much time remains. The Expedite Timer is set by the System Admin and it is usually anywhere in 1 to 59 minutes. The Expedite Timer hides the actual timer so the customer does not know when it is going to end. This forces the customer to bid in order to win. This is a good tool to encourage your customers to bid early because the auctioned item can be gone anytime and in turn it helps you deliver more auctions. Live Chat - Penny Auction Script

Live Chat

Live chat is an independent third party web based application that can be integrated with your website to allows the customer to chat with the site owner or staff online instantly. It is a perfect tool for online tech support and customer service driven.
Video Tutorial - Penny Auction Script

Video Tutorial

We can help you produce an online tutorial video for your site. Whether it is a training video for your customer or a powerful marketing message full of sight, sound and motion; we have the staff and the experience to deliver it on time and on budget. Buy- it Now - Penny Auction Script

Buy-it Now

Allowing the customer to buy the item anytime during the bidding process at the retail price. This gives people an option to bid or to buy it straight out. This feature not only helps you generate more business, but it also adds legitimacy to your business.
Marketing Channels Report - Penny Auction Script

Marketing Channels Report

A summary and easy to understand report is available to the system administrator. You can view where users are coming from based on the incoming marketing channel that the user identified when registered. Auto Bid - Penny Auction Script

Auto Bid

This tool allows your customers to participate in auto bid (auto pilot) set by you, the Site Administrator. Three variable constraints or conditions included in the Auto Bid – Starting Price, Max Amount and Max Number of Bids. Starting Price is when the customer wants the Auto Bid to start, the Max Amount is the max amount of money the customer is willing to spend on the auction, and the Max Number of Bids is the max number of bids the customer is willing to spend on the auction. This is a very popular tool for many site owners. However, it is the most often misused tool where site owner created fictitious accounts and used the auto bid function to bid against other players. It has created a lot of mistrusts and controversies for the penny auction world.  So if you bought it, use it ethically.
Buy Now Reward - Penny Auction Script

Buy Now Reward

This tool allows your customers to use the bids that they have lost in the auction(s) that they did not win for the Buy Now product(s) at the discounted price. This feature also has option where instead of giving cash discount, you only give bid lost credit back to your customer. The ratio of credit is controlled by you as the site owner. This encourages your customers to bid since they know that if they do not win, their lost bids became Buy Now credit. To have this feature, you must have the Buy Now feature in order for it to work. Multi-Levels Auction [4 Levels] - Penny Auction Script

Multi-Levels Auction [4 Levels]

This tool allows the Site Admin to set up more than one class of auction. There are Regular, Gold, Silver and Platinum. The requirement or qualification to be a Gold, Silver or Platinum member is set by the Site Admin. Such qualifications are based on the gross number of bids purchased. With this feature, it will prevent new users who may just have registered for the few free bids from winning big items that you as the Site Admin have set for only certain member.
Coupon System - Penny Auction Script

Coupon System

With this tool, you create promotional coupons to help you generate more business. Three different types of coupons that you can create – discount price for purchase, free bids and free shipping. The system gives you the flexibility to create the value based on fix amount or based on percentage value as well as expiration date ranges. Reselling Store - Penny Auction Script

Reselling Store

This tool gives your customers the option to resell the item that they have won but do not want it. Surprisingly enough, many customers bid hard to win an auction but when they have won it; many of them don’t want it. This gives them the options resell it to others. A commission fee will be charged to the seller by the Site Owner and the number of days that can be posted is set by the Site Admin. If you are just starting out on your penny auction business, this module can be delayed for later on unless your budget has room for it.
Promotion Tools - Penny Auction Script

Promotion Tools

Allowing your customers to send referral request to their friends and in turn receive FREE credit for their sign-up or when they purchase the bid pack. This is a great tool to drive up membership registration and sales volume. Tweeter Feeds - Penny Auction Script

Twitter Feeds

Integrating your penny auction website with your twitter account allows your followers to follow you and giving you their feedbacks to show on your website. You have control over the authorized contents or testimonials regarding this.
Video Feeds - Penny Auction Script

Video Feeds

Integrating your penny auction website with a third party video service provider allows your customers to instantly record their video testimonial to publish on your penny auction website of which you have complete control of the video contents.

Affiliate Marketing

After all said and done, the most important thing that you can do for your business is to bring customers to your website. That is easy said than done. We can help you with the Sales Affiliate Software. This third party web based application software is to be integrated with your penny auction website to help you create an army of salesmen who will send traffics and customers to your website. Why? Because they got paid for doing so. The software will handle all the registrations, sales reports, customer tracking and commission reports; and much much more. This tool has been proven as one of the most effective tools in running a successful penny auction business.

Seated Auction

Seated Auction or Reserved Auction. This module is a great tool for high end or expensive items such as cars and houses. A Seated Auction contains a number of chairs or seats set out by the auctioneer(s). Each seat will have to be purchased by using existing bids or credits you have in your account or by cash (online credit card payment) depending on how the auction is set up by the auctioneer. Once the seats are filled as defined by auctioneer, the auction will start at the time defined and no one can join in this auction besides those who have the seat reserved. Each bid will increase the price of the item as defined by auctioneer BUT no additional cost to the bidder since you have already paid for the seat. The last person stands is the winner. If the seats are not filled at the deadline, then the auction will close and typically all the money will be refunded to those who have bought the seat(s). This feature is a great feature because it assured the profitability of the auctioneer and the bidders only have to compete with those who bought the seats.

FaceBook Connection

FaceBook Connection is an API (script) provided by FaceBook to allow people to login to any website using FaceBook login credential once integrated. According to FaceBook and many other independent media research firms, FaceBook Connect API will help your website:1. Increased Registration – Data from Facebook states that sites that use Facebook Conect as an alternate to account registration have seen a 30-300% increase in registration on their sites. 2. Increased Site Traffic – After implementation, immediately begins sending web site traffic your way. Data from Facebook says that for each story published in Facebook, companies see roughly 3 clicks back to the site. Nearly half the stories in the News Stream get clicked on. This creates opportunities for the site to encourage more user actions – knowing that each one may result in 3 new visits to their site. 3. Increased Engagement – Facebook users are used to being social. They are an active group, participating, sharing, and generating more content. Sites with Facebook Connect see a 15-100% increase in reviews. Connected users create 15-60% more content than users who have not connected with Facebook Connect. 4. Improved User Experience – Facebook Connect offers users qualitative benefits too. No new site registration is required, simply login using your Facebook credentials. It also makes it easy to share with an existing network of friends or family by publishing activities to the Facebook Newsfeed, with only a couple clicks of the mouse. No typing or emailing required. Given the sheer size of Facebook’s active user base, this type of integration with an individual’s personal network could ultimately become the new “email a friend” feature found on websites worldwide. Cited Reference .


Charity – With this module, your customer can choose to donate bid pack(s) or won item(s) to a charity organization(s) that you have in your listing. You can also select yourself as the charity organization. A donation report is also built into the CMS for your convenience. An e-mail of the donation receipt will be sent to the donor and the recipient. This module is only recommended for charity organizations that are recognized by law as well as those receiving such donation. We reserve the right to suspend your software licensing if it’s determined that you deliberately abuse this module.

SM Messaging

SMS Service – A third party service that can be integrated into your website to send text messages to your customers’ mobile phone. You can use this service for important announcements to those who subscribe. This feature is crucial for high priced auctioned items of which customers need to be notified . Information in the texts include of: starting time and ending time as well as other important reminders. Please remember that no form of electronic communication (emails or sms) is guaranteed to deliver in all instances. This is because such transmission relies on several networks, hardware and software to deliver it over which we have no control.
Partnership Auctioneers

Partnership Auction

Partnership Auctioneers – With this module, you can post auctions not only on your site but also on those who register to be an Partner Auctioneer ( they can also put their auctions on your site). You, as the site owner, will make money on registration fee, on the bid packages sold and on items sold in addition to the high traffic that these Partner Auctioneers will bring to your site. This is the most complex and expensive module of all. It’s only recommended if you have the appropriate financial and staffing resources to handle it.

Technical Support Software

Technical Support – This module will allow your customers to submit technical support inquiries online and you to be able to delegate it to your staff to be able to track the status of it. Your customers can also track the status of their ticket by submitting the ticket number online. This is an independently hosted application that can be integrated with your penny auction site. This module is recommended if you anticipated a lot of technical support is needed and you want to reduce to operational cost of a live technical support person. Since this is an online web based application, you can outsourced the technical support to anywhere that is best served your needs.

Online Support Forum

Online Forum – Unlike Technical Support, Online Forum is served as a library of knowledge and learning resources that you and your customers post via published articles and discussions. You, as the administrator of the forum do have complete control of its published content. You can create unlimited categories and posts. You also have the ability to dynamically assign users and access rights for registered users. This tool not only can help you divert some of the frequently asked questions and support issues to your customer’s but it can also help you as one of your search engine optimization efforts because of its rich content.

E-Commerce Store

E-commerce Store – Combining your penny auction website with an e-commerce store is one stone killing two birds strategy.  Your customer now not only can bid your your site but also can shop for item(s) that may not be availabe in the auction store.   This integrated e-commerce store is a complete online store with built in shopping cart, taxes and shipping cost calculations.  It also equipped with many popular payment gateway such as PayPal,, and many others.  Yes, you worked hard to bring a customer to your site.  Why not offer him or her the opportunity to shop for items that you may not want to put on your penny auction site and vice versa?

Penny Auction Software

Customer or Player’s Pannel including, but not limited to, the followings:

  1. Purchase Bids – member can quickly purchase and refill bids with our three easy steps.
  2. Purchase History – member can quickly view purchase history with detail such as date, description, amount, etc.
  3. My Information – member can enter and manage personal details.
  4. Change Password – member can change password.
  5. My Avatar – member can select favorite avatar among hundreds of pre-loaded.
  6. Refer Friends – member can refer friends for free bids
  7. Suggestions – member can send suggestion and request to system administrator
  8. Your Bids – a quick preview of your bid balance and history
  9. Active Auctions – listing all the active auctions
  10. Completed Auctions – listing of completed auctions
  11. Watch List – containing a list of all items member added to his or her own watch list
  12. My Auto Bids – containing a list of all items with auto bids created.
  13. Won Auctions – containing a list of all items member has won.
  14. Bidding History – containing a list of bidding history on both closed and open auctions.
  15. And much, much more!

Administrator Panel Settings including, but not limited to, the followings:

General Settings – On this page the site administrator can define fundamental settings including but not limited to:

  1. Site URL – domain of your website.
  2. Site Name – the business name for your website.
  3. Site Keywords – keywords for search engines to find your site.
  4. Site Description – description of your website for search engines.
  5. Site Google Analytic – enter your Google Analytic account to track your website’s traffic.
  6. System Admin Email – an email that you system will use to send out all automated emails.
  7. Site Status – turn on and off your site.
  8. Maintenance Message – enter your “maintenance message” if you turned off your site.
  9. Free Bid(s) When Signed- Up – number of bids to give out to your new signed up user.
  10. Free Bid(s) When Referred – number of bids to give out people who referred others to your site.
  11. Referral Settings – set condition for receiving free bids.
  12. Bids Refund Bid Rate (percent) – set a ratio of refund on refunding bids.
  13. Reselling (percent) – set commission percentage for reselling store.
  14. Reward Ratio – set Buy Now reward ratio.
  15. Winning Limit – set a number of winning limit a user can have on each day, each week or each month.
  16. Won Auction Expiration – set how many days a “won auction” has to be claimed.
  17. Bid(s) Refund Expiration – set a number of days a refunded bid expired.
  18. Buy Now Reward Expiration – set a time limit on buy it now.
  19. Cash Back Ratio – set a cash back refund ratio.
  20. Link FacekBook – set facebook link.
  21. Link YouTube – set youtube link.
  22. Link Twitter – set twitter link.
  23. Using Free Bids Condition – set conditions on using free bids.
  24. Commerce Options – turn your your site to e-commerce only, bid only or both.
  25. SMS Settings – set conditions on receiving SMS.
  26. Communications Interface – you as a system admin will have the ability to control all the interface communication messages.
  27. Email Message Settings – you as a system admin can modify all the email communication messages.
  28. Payment Method Settings – setting what payment method you will use such as PayPal or for you site.
  29. Firewall Settings – set firewall to prevent unwanted users using your site.
  30. Manage Admin User List – as a system admin, you can add, update or delete admin users.
  31. Adding New Admin – add new admin user.
  32. User Management – view, update, delete, export, check status and suspend your users.
  33. Avatar Management – add, update and delete avatars.
  34. IP Address Management – view, add and banned your unwanted users based on IP.
  35. Country List Management – view, add, delete country list and all the cities within it.
  36. Auction Duration – Auction duration can be customized to your need.

Administrator Panel Preferences including, but not limited to, the followings:

  1. Article Management – system admin has complete control of all the articles.
  2. Banner Management – system admin can add new, delete & update banners.
  3. Dates Format – select different data format to fit customers.
  4. Default country – option to select a default country setting.
  5. Users Authentication – validating customers and with option to disabled or banned a customer.
  6. HTML meta Tags – option to enter keywords for search engines ranking.
  7. Set Level of Users – creating VIP classes or user groups.

Administrator Panel Users including, but not limited to, the followings:

  1. Free Bids – assign free bid for registration, referral, and special promotion
  2. User Management – complete management of user accounts and information
  3. Add, delete and update new admin user
  4. Acceptance Text – Allowing site admin to customize acceptance message for end users
  5. Avatars – update, add, delete avatars and settings
  6. Newsletter Submission – Who will get the newsletter, newsletter content
  7. IP Addresses – accepted and banned IP addresses

Administrator Panel Auctions including, but not limited to, the followings:

  1. Bid Increments – set bid increment each time a customer bids.
  2. Manage Packages – option to manage bid packages including adding new graphic design, description and price.
  3. Manage Banners – option to manage banner(s) including adding new banner, deleting or de-activating existing banners, etc.
  4. Add new auctions – administrator can add new, suspend or close an existing auction.
  5. View Open Auctions – view all open or active auctions
  6. View Closed Auctions – view all closed or suspended auctions
  7. Buy Bid History – run report of purchase history based on dates range.
  8. Pay Auction History – view history of payments
  9. Coupon – create promotional coupon and discount
  10. Report – run a variety of pre-built reports
  11. Auction Extension Settings – set timing extension

Contents For End Users Controlled By Site Administrator

  1. News Management – easily manage and update news
  2. About Us Page – easily manage and update about us page.
  3. How it works Page – easily manage and update existing how it works pages.
  4. Terms & Conditions Page – easily manage and update existing terms and conditions page.
  5. Privacy Policy- easily manage and update existing privacy policy page.
  6. FAQs Page- easily manage and update existing FAQs page.
  7. Customizable articles that the admin can add and publish.

About Penny Auction Script

Summary of Who We Are- Penny Auction Script by Digital Marketing Solutions, LLC. P.A.S. [Penny Auction Script] is the leading penny auction software designed and developed from the ground up by a leading American software firm based in Michigan and California. It’s the only penny auction software in the market that guaranteed it works. We are NOT a firm that sells you a cheap software script and promising you that you will make a lot of money in this business. We are a professional full service firm that provides software development and design for Penny Auction website owners. Our services including Analysis, Design, Coding, Testing, Hosting and E-marketing services.

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